Adding a new feature to the COVID Alert mobile app and help make the vaccine appointment booking experience more transparent and accessible to the public.
To further help stop the spread of COVID-19, health officials in Canada are encouraging individuals to get vaccinated. However, finding a vaccination site with available appointments can be challenging. Based on my own personal struggles with booking a COVID vaccine appointment, I decided to dive deeper into this problem.
How can we create a new feature to the existing COVID Alert mobile app and help make vaccine appointments more transparent and accessible to the public in Ontario?
I conducted user interviews with 5 people to learn more about their experience from booking a vaccine appointment. Turns out, people were not happy with their experience:
86% believe ingredients are important. However, they also don't understand all the ingredients listed on the packaging.
80% feel sort of confident that the food they give to their dog is healthy.
7% believe there is sufficient transparency in the dog food industry.
After gathering and analyzing the data from user interviews, I was able to identify the following key trends:
100% mentioned ingredients are important but it's difficult to understand chemical ingredients
75% also look at product reviews and nutritional content when picking dog food
75% indicated there is a lack of educational resources for finding healthy dog food
75% have had poor experiences with a dog food product due to health concerns
Customers pick Bikechain over other bike shops because of positive google reviews, reasonable pricing and convenient location
Design opportunity: highlight factors above in the home page
Customers prefer to book bike repair appointments online due to convenience
Design opportunity: Add a clear CTA for bike repair appointments
Participants want to know pricing for bike repair services before booking an appointment
Design opportunity: The service offering page should easily be discoverable with pricing details captured
80% indicated vaccine appointments were not centralized which made it difficult to find available appointments
80% did not feel informed when booking an appointment. They would like to know the following information: type of vaccine, eligibility criteria, potential side effects
100% had to rely on sources that are not affiliated with the provincial healthcare system to find available appointments (i.e. Twitter, word-of-mouth)
Based on the key insights discovered, I learned that people were frustrated with the search of finding available vaccine appointments. Based on the key insights, I brainstormed How Might We statements to define and prioritize the problems:
I used a task flow to map out the user’s ideal experience. Based on the How Might We statements defined, I decided to zone in on the following key tasks:
I first sketched out the screens with pencil and paper and created wireframes that align with the persona's needs. The wireframes were reviewed with my mentor and other design students to gather feedback early on in the process.
I created a high-fidelity prototype in Figma for usability testing and recruited 3 users to complete testing via Zoom. The goal was to test the usability of the new features and its overall experience. Participants were asked to (1) learn more about the vaccine and (2) search for available vaccine locations.
The app concept was proven to be successful based on feedback gathered from usability testing:
Based on feedback gathered from usability testing, I was able to iterate and make changes to the prototype to further improve the feature design. Explore the latest prototype in Figma or scroll below for highlights.
There is still a lot to explore with the COVID Alert App. Here are some questions that I would like to explore and dive deeper as I continue to iterate on the app: